The Internet has completely reshaped how we connect with our customers, suppliers, colleagues and the world of business around us.
Not only does a business need an online presence, so people can find you, eg a website, it also needs to be actively connecting to people regularly.
As there are numerous social media platforms available to use, it is important to understand what each social media's function is and even how we dialogue with the different media. (eg facebook, linkedin, twitter etc)
It is also very important to have a social media strategy for your business and to know where to get help.